Vodafone Egypt’s CX leap proves architecture is now a growth weapon

At DTW Ignite 2026, Gartner’s Maryam Minhas sat down with Vodafone Egypt’s Ayman Fathy and TM Forum’s Joann O’Brien to explore why customer experience has become telecoms’ ultimate competitive battleground. Discover how Vodafone Egypt transformed its digital CX performance, the role of AI-native architecture and Open Digital Architecture (ODA) in accelerating innovation, and why aligning business and IT is critical to growth. From hyper-personalisation and agentic commerce to measurable gains in NPS and revenue, this conversation reveals how leading operators are turning architecture into a strategic advantage in the race to 2030.