Research Report | Artificial Intelligence (AI), GenAI (Generative AI), Governance

Optimizing governance to accelerate GenAI deployment

Governance is a critical component of operators’ AI strategies and key to deploying the technology at scale.

Dawn Bushaus

30 Sep 2025

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Optimizing governance to accelerate GenAI deployment

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Optimizing governance to accelerate GenAI deployment

Governance of AI technologies and processes is a vital part of realizing its business value, and can even be the difference between success and failure. As communications service providers (CSPs) aim to move beyond generative AI (GenAI) and agentic AI proofs of concept to live deployments and use cases, our survey charts their progress and puts the spotlight on best practices and regulation. Plus we explain how TM Forum’s Open Digital Architecture (ODA) is evolving to help CSPs address data and AI governance challenges.

Read this report to understand:

CSPs’ progress in deploying generative and agentic AI
Why data and AI model governance are critical to widespread deployment
Which countries have adopted AI regulation
The role for AI centers of excellence
Why explainable AI is important
How companies like AT&T, Reliance Jio, Telenor, Telus and Vodafone Group are scaling their AI deployments
How the Open Digital Architecture (ODA) can help with data and AI governance.

Dawn Bushaus

Contributing Analyst & Editor

Dawn began her career in technology journalism in 1989 at Telephony magazine. In 1996, she joined a team of journalists to start a McGraw-Hill publication called tele.com, and in 2000, she helped a team at Ziff-Davis launch The Net Economy, where she held senior writing and editing positions. Prior to joining TM Forum, she worked as a contributing analyst for Heavy Reading.