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South African operator Telkom has built a data-driven, integrated digital platform that combines network, business and external data to guide sales, marketing and investment decisions across fixed and mobile services.
Dean Ramsay, TM Forum
Sponsored by:
Telkom South Africa develops data-driven AI platform to drive consumer services
Setting out with the aim of better using its data to make informed commercial decisions, Telkom South Africa’s consumer business has implemented a data-driven AI platform that brings together network, commercial and socio-economic data from across its organization. Developed in collaboration with Huawei, the platform enables Telkom to align fixed and mobile network assets with go-to-market execution, improving customer acquisition, upsell and network utilization while supporting its broader organizational shift toward a “One Telkom” operating model.
By addressing culture, structure and data together, Telkom has created an environment in which converged fixed-mobile services can emerge more naturally. Among the benefits, Telkom’s online marketing success rate increased from 4.3% to 6.8%, with the company achieving a 58% improvement through data-driven targeting.
